Top Social Media Blog Posts of 2009
Here is a list of 99 blog posts from 2009 relating to social media. This list was originally created by Compiled by Adam Vincenzini, Paratus Communications, London. I have made a few modifications, but his initial list is bascially in tact. Social Media (General) (20) 1. 30 top Blogs for social media updates 2. 20 social media best practice tips* 3. 33 hot social media tips 4. 5 ways to fan the viral flame* 5. 10 reasons why you should use Hootsuite 6. How to make time for social media* 7. 3 quick tips to connect your website to social media 8. Top tools for social media monitoring* 9. 10 ways to improve your social media karma 10. 3 Tips for better social media management 11. Video: Social Media Revolution* 12.Social Media tactics for non-profit organisations 13. Why foursquare is the next big social network 14. 5 ways to make your site more social 15. 10 essential social media blogs you should follow / bookmark 16. Top 10 Freebies for Social Media Marketing 17.Simon Mainwaring’s special interview with Rishad Tobaccowala On Advertising’s Digital and Social Media Future 18. What you need to know about running a social media programme – The client* 19. What you need to know about running a social media programme – The product* What you need to know about running a social media programme – The audience* 20. 25 Social media marketing tips from Dell, HP, Ford and more Twitter (10) 21. 10 Twitter tools to help you track and perform better* 22. The... (Read More...)
Do What You Do Best & Link To The Rest! (if you can convince them…)
In Jeff Jarvis’ book, What Would Google Do, he discusses many items. My favorite, is the idea “do what you do best and link to the rest”. While seemingly simple and straightforward, it is maddening when trying to get corporations to adopt this philosophy. In a current assignment with a consumer products company, we have developed a thorough digital strategy for the firm. Given their current technology infrastructure and strategy, this is fairly remedial stuff. Make site easier to navigate Integrate user comments and thoughts Replace multi-page text pages with graphics and images Start a blog Start a Facebook fanpage Allows users to review products etc. The frustration is in their belief that they maintain some sort of control over everything on the site. Once you invite your customers in–which is a requirement in today’s marketplace–you loose some control. We are trying to convince the client to focus on how their product fits into the consumers’ lifestyle. They are experts on their product and probably even on the category, but all other aspects of their customers’ lives fall far from their comfort zone. Our recommendation for this “outside information”–curate great, high quality content from other sites. They continue to balk. They believe they are better of re-creating the content. Not only is that expensive, but it is foolish. Users are adept at finding the right sources of information. ... (Read More...)
Socialnomics–The ROI Is Here
Socialnomics.com has been compiling statistics on the success of Social Media and produced another great video, released via YouTube (of course), that makes a compelling case for Social Media. SHARETHIS.addEntry({ title: "Socialnomics–The ROI Is Here", url: "http://digitlcapitl.com/socialnomics-the-roi-is-here/" }); Read More →
The Whuffie Factor: Using the Power of Social Media to Grow Your Business
The Whuffie Factor is one of the first books I’ve read that clearly explain the value, benefit, hazards, and opportunities of social media marketing. For anyone who is not currently “in the conversation” it should be required reading. While I personally not a fan of Tara Hunt’s writing style, particularly for the first 50 pages, the information is presented in a clear and useful way and provides nice balance between “telling stories” and providing information and analysis. I have read a number of the other books on this subject, this book does not expect you to have already mastered consultanteze in order to comprehend. The term Whuffie “is the ephemeral, reputation-based currency of Cory Doctorow’s science fiction novel, Down and Out in the Magic Kingdom. This book describes a post-scarcity economy: All the necessities (and most of the luxuries) of life are free for the taking. A person’s current Whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net. The term has since seen some adoption as a synonym for Social capital, including its use in the title of the Tara Hunt book The Whuffie Factor.” (Wikipedia) The book is divided into 10 chapters: How to be a social capitalist The power of community marketing Turn the bullhorn around & create continuous conversations with customers Building whuffie by listening to & integrating feedback Become part of the community you serve ... (Read More...)
Tweeting for Dollars- Do You Care?
In today’s NY Times article Tweeting for Dollars, Pradnya Joshi introduces and reviews Izea’s new service allowing people to tweet advertisements and get paid. This follows Magpie & Friends service creating new advertising networks on Twitter. With Izea, they require the tweet to use a hashtag with #ad, or something similar, at the beginning of the tweet. So now we can promote other brands and make some money. Twitter users who sign up to send ads to their network of friends and followers will get paid based on various individual metrics, such as a person’s reach on Twitter, the ratio of friends to followers, length of time on Twitter and, of course, the number of followers. An active Twitter user with 10,000 followers could make $25 to $35 per commercial tweet, Mr. Murphy said. Neither of these services matter. One of the beauties of Twitter is that it is an open network (unlike Facebook which requires me to accept you as a Friend or LinkedIn with the same policy). Each of these structures has its uses. The open platform of Twitter creates a great deal of churn, but that churn is the beauty of the service. If someone is sending lots of Spam (make $1 million on Twitter, my secrets for just $59.99), you just “unfollow”. As many people have articulated, social currency is build upon trust. If I offend , spam , don’t engage, or simply don’t interest a follower, they will abandon my tweets quickly enough. The critical... (Read More...)
