Socialnomics–The ROI Is Here

Socialnomics.com has been compiling statistics on the success of Social Media and produced another great video, released via YouTube (of course), that makes a compelling case for Social Media.

Social Media and My Public Personas

For those of us of a certain age (anyone who grew up with a their own phone number before their own email address) social media can be intimidating.  Many are particularly nervous about putting everything in public.  As a social media enthusiast I made a decision early on that has served me well.  I view each tool (Twitter, Facebook, LinkedIn, Delicious. FriendFeeder, etc.) not as another arrow in my quiver but each as their own quiver.  In some, I keep many arrows (I have three separate Twitter accounts), in other only one (one linked in profile) and try to remember not only which quiver I want to use, but also which arrow.  When I Tweet on anything relating to social media, my consulting practice or other items relating to my business I use one Twitter handle, when I tweet about my life, family and friends, I use a different Twitter handle and when I tweet for one of the operating companies that I run (totally separate from my consulting) I use a third Twitter handle.  The same goes for Facebook.  I have a public persona, corporate fan page, and group.  I also have a personal Facebook account to connect with friends and family.  This allows me to get past one of the biggest obstacles older facing users of social media, not wanting to share our life with strangers.  It also helps be stay more productive, I know what hat I am wearing and can remain focused on the task at hand.   I also can switch that hat quickly.