Digitl Capitl

Do What You Do Best & Link To The Rest! (if you can convince them…)

jshaevitz — Wed, 09 Dec 2009 20:20:11 +0000

In Jeff Jarvis’ book, What Would Google Do, he discusses many items. My favorite, is the idea “do what you do best and link to the rest”. While seemingly simple and straightforward, it is maddening when trying to get corporations to adopt this philosophy. In a current assignment with a consumer products company, we have developed a thorough digital strategy for the firm. Given their current technology infrastructure and strategy, this is fairly remedial stuff.

Make site easier to navigate
Integrate user comments and thoughts
Replace multi-page text pages with graphics and images
Start a blog
Start a Facebook fanpage
Allows users to review products
etc.

The frustration is in their belief that they maintain some sort of control over everything on the site. Once you invite your customers in–which is a requirement in today’s marketplace–you loose some control.

We are trying to convince the client to focus on how their product fits into the consumers’ lifestyle. They are experts on their product and probably even on the category, but all other aspects of their customers’ lives fall far from their comfort zone. Our recommendation for this “outside information”–curate great, high quality content from other sites. They continue to balk. They believe they are better of re-creating the content. Not only is that expensive, but it is foolish.

Users are adept at finding the right sources of information. By integrating other’s information into the site, they can help users navigate through overwhelming amounts of information. Their belief in owning everything extends to their nervousness around full integration of users opinions. They like the idea but “what if someone says something that is not exactly true”? Our response, you can participate in the conversation as well, but you can’t stop the conversation.

The only sure thing I know about this process is that Jarvis (the author) is making money as we have now sent all the top executives copies of his book.

Socialnomics–The ROI Is Here

jshaevitz — Mon, 23 Nov 2009 15:59:12 +0000

Socialnomics.com has been compiling statistics on the success of Social Media and produced another great video, released via YouTube (of course), that makes a compelling case for Social Media.

The Whuffie Factor: Using the Power of Social Media to Grow Your Business

jshaevitz — Tue, 18 Aug 2009 18:14:39 +0000

The Whuffie Factor is one of the first books I’ve read that clearly explain the value, benefit, hazards, and opportunities of social media marketing. For anyone who is not currently “in the conversation” it should be required reading. While I personally not a fan of Tara Hunt’s writing style, particularly for the first 50 pages, the information is presented in a clear and useful way and provides nice balance between “telling stories” and providing information and analysis. I have read a number of the other books on this subject, this book does not expect you to have already mastered consultanteze in order to comprehend.

The term Whuffie “is the ephemeral, reputation-based currency of Cory Doctorow’s science fiction novel, Down and Out in the Magic Kingdom. This book describes a post-scarcity economy: All the necessities (and most of the luxuries) of life are free for the taking. A person’s current Whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net.

The term has since seen some adoption as a synonym for Social capital, including its use in the title of the Tara Hunt book The Whuffie Factor.” (Wikipedia)

The book is divided into 10 chapters:

How to be a social capitalist
The power of community marketing
Turn the bullhorn around & create continuous conversations with customers
Building whuffie by listening to & integrating feedback
Become part of the community you serve
Depositing into & withdrawing from your whuffie account
Be notable: 11 ways to create amazing customer experiences
Embrace chaos
Find your higher purpose
Whuffie “in real life”

Throughout these chapters, Hunt provides useful examples of all the different tools and current strategies being used. Obviously, the tools are changing rapidly, but her basic message, we have changed from broadcast to engagement, is well illustrated and persuasive.

One of the most important messages, particularly for people who did not grow up with this level of connectiveness, is that everything online is always “beta”, the speed of development of new tools and strategies, and the ridiculously low costs of most of these tools, means that nothing is static. By the simple method of engaging others and opening yourself and your business up for feedback and engagement, your message, tools, and strategies will be changing and evolving constantly, but your Whuffie will be growing (or shrinking) in relationship to your authenticity and your willingness to engage with others. Once one accepts this reality (it initially feels like being out of balance), then one engage authentically and manage their Whuffie.

The Whuffie Factor is recommended to any and all, particularly to those who are still trying to “figure this social media thing out”.

Tweeting for Dollars- Do You Care?

jshaevitz — Mon, 10 Aug 2009 15:18:47 +0000

In today’s NY Times article Tweeting for Dollars, Pradnya Joshi introduces and reviews Izea’s new service allowing people to tweet advertisements and get paid. This follows Magpie & Friends service creating new advertising networks on Twitter. With Izea, they require the tweet to use a hashtag with #ad, or something similar, at the beginning of the tweet. So now we can promote other brands and make some money.

Twitter users who sign up to send ads to their network of friends and followers will get paid based on various individual metrics, such as a person’s reach on Twitter, the ratio of friends to followers, length of time on Twitter and, of course, the number of followers. An active Twitter user with 10,000 followers could make $25 to $35 per commercial tweet, Mr. Murphy said.

Neither of these services matter. One of the beauties of Twitter is that it is an open network (unlike Facebook which requires me to accept you as a Friend or LinkedIn with the same policy). Each of these structures has its uses. The open platform of Twitter creates a great deal of churn, but that churn is the beauty of the service. If someone is sending lots of Spam (make $1 million on Twitter, my secrets for just $59.99), you just “unfollow”. As many people have articulated, social currency is build upon trust. If I offend , spam , don’t engage, or simply don’t interest a follower, they will abandon my tweets quickly enough.

The critical issue is consistency. If you regularly tweet about your life and loves and then start tweeting me about your brilliance as a social media expert, your lack of consistency results in zero credibility. Alternatively, if you regularly send out tweets with coupon and discounts (check out the new CheapTweet’s service that aggregates all these tweets), I know what to expect and I am following you for a reason. It is my choice!

If someone regularly tweets advertisements, and they do so authentically with products they truly support, I won’t be offended. If someone is jsut trying to make money off of their list of followers, they will be abaondoned quickly enough.

Social Media and My Public Personas

jshaevitz — Mon, 03 Aug 2009 20:21:10 +0000

For those of us of a certain age (anyone who grew up with a their own phone number before their own email address) social media can be intimidating. Many are particularly nervous about putting everything in public. As a social media enthusiast I made a decision early on that has served me well. I view each tool (Twitter, Facebook, LinkedIn, Delicious. FriendFeeder, etc.) not as another arrow in my quiver but each as their own quiver. In some, I keep many arrows (I have three separate Twitter accounts), in other only one (one linked in profile) and try to remember not only which quiver I want to use, but also which arrow. When I Tweet on anything relating to social media, my consulting practice or other items relating to my business I use one Twitter handle, when I tweet about my life, family and friends, I use a different Twitter handle and when I tweet for one of the operating companies that I run (totally separate from my consulting) I use a third Twitter handle. The same goes for Facebook. I have a public persona, corporate fan page, and group. I also have a personal Facebook account to connect with friends and family. This allows me to get past one of the biggest obstacles older facing users of social media, not wanting to share our life with strangers. It also helps be stay more productive, I know what hat I am wearing and can remain focused on the task at hand. I also can switch that hat quickly.

How Did Social Media Advertising Get So Big?

jshaevitz — Mon, 13 Jul 2009 20:57:38 +0000

Forrester Research’s new report projecting growth in advertising spending, while interesting on the face, is astounding when one considers that social media advertising will both mobile or email marketing in less than five years? Does that make sense? I suppose it is how you define it.

Isn’t all online marketing these days “social media”. Whether it is an email, blog post, on my blackberry, or even a pop-up on a web page, every instance is looking for engagement and dialogue. So aren’t they all “social media”.

It seems to me that the real shift is from “broadcast” marketing to “conversation” marketing. That is the astounding shift. Whether Twitter continues on its roll, or the “next big thing” in social marketing comes along tomorrow, everyone is trying to steer the conversation (everyone that is except those who still believe that can control what one reads, hears, and learns about a product or company) and not dicate the message.

When Do We Jump In (to social media)?

jshaevitz — Tue, 07 Jul 2009 12:57:59 +0000

Speaking with a friend over the long holiday weekend, he, like many, was trying to decide if his company should “jump in” to social media. They are a real estate service provider and currently get over 70% of their inquiries from SEO and SEM with the remaining 30% coming from referrals. One should note, they are doing very well in the current environment and a growing.

My friend was legitimately worried about the two key questions we all ask:

Is there a real ROI?
How much time is it going to take?

He questioned whether he would see any incremental business and whether such a time and monetary investment might not be better served in another area.

I asked him if anyone was talking about his company on the web? Are there reviews of his service, mentions in blogs, associations beginning to rank providers? If the answer is yes, then he needs to move fast. Although he can not control the conversation, if he is absent, he has not ability to influence or learn from the conversation.

My basic advice was to begin. Maybe a simple blog, or maybe a Facebook group or fan page, but they need to start, because I was asking the wrong questions, the real questions needed to insert “yet” at the end. Of course there will be people talking about, reviewing, ranking and otherwise impacting the perception of his company through digital touch points, if they are leading the conversation, one day they will be racing to catch-up.

Network Effects & Social Media

jshaevitz — Thu, 11 Jun 2009 15:34:36 +0000

We all recognize that the network effect (the value of the tool grows exponentially based upon the number of users) applies to Social Media. Who would want to be on Facebook, if there were only five users? Alternatively, the barriers to joining new and more networks is incredibly low (how long does it take to register at Linked?). Over the last month, I have become active on Twitter, Facebook, Delicious, Friendfeed and tested out at least another dozen tools/networks. At the same time, the emergence of applications that allow you post onto multiple networks at the same time (TweetDeck, ping.fm, HelloTXT, updatingme.com, tweecious, quub, etc.) allow me to not really have to participate in each network to remain active on the network. Does this trend increase or decrease the value of these networks. I can not only update every network, but I can receive updates from every network utilizing these tools. Am I still really a member of the network, or is my network ping.fm and everything else is really just noise? I am not sure, but I can tell you that I am spending significantly more time trying to pick the best application to manage my posting and my reading other’s posts than I am on any specific social media network.

Twitter Tools — My Complete List

jshaevitz — Thu, 28 May 2009 20:43:01 +0000

Twitter is a status-updating or microblogging social networking website. It is a breakthrough in social networking because it takes communication into another level. Before, a person can only update his status (eg. what he’s doing, where he is) at a certain time. But with Twitter and it’s mobile integration, he can update his status almost all throughout the day and get in touch with people that matters to him the most. But the functions of Twitter do not stop there. It is now used by various fields. Business, for example, has used Twitter to get in touch with customers on a personal level. It is also a nice place to meet people from different parts of the world that shares the same interests. Furthermore, its possibilities to promote new technology, news and products can’t be denied. Join Twitter and use these Twitter applications to spice up your tweets! Visit me on Twitter

Twitter have been used by companies, bloggers and agencies to promote their brand. Promote your own brand today.

Twitter

Really basic explanation.

A little bit richer explanation.

Twitter Applications Directory…

Find Tweeters like You

Directories and User Search Tools

Twits like Me: Find out people like you
Twellow: A Twitter directory sorted by occupation
Just Tweet It: A twitter directory sorted by interest
Twubble: This tool will automatically find people who are compatible with your interests. However, if you follow too many people, then Twubble may recommend some people that you already follow
Twittie Me: Search for similar users and advertise your twitter page
Twitdir: Search for words in usernames, locations or descriptions

Find out what is the latest trends on Twitter

Sites that tell the latest stories and trends on Twitter

Twitter Search (Summize previously): Search for the latest trends on Twitter
Twitscoop: A search tool that tracks trends as well as certain events.
Flaptor Search: A search tool that can be installed on your browser.
Tweet Scan: Search keywords on Twitter
Twitterment: Search Twitter users and topics
Twitbuzz: Find out the latest links and conversations on Twitter
Tweetmeme: find out the latest Stories on Twitter
Twistori: Find out what twitter loves, hates, believes, etc.
Twitturly: Find out the most talked about stories on Twitter
Twitterverse: Find out what Twitter is doing
GoodBadMe: Keep track of the good and bad on the twitterverse
Favotter: Find out the most favored (saved to favorites) tweets
Twitstat: real time twitter analytics

Track Twitter Users

Find out who the top Twitter users are

Twitterholic: Find out who the top twitter users are
Toptweet: Find out the top twitter users on one place.
Twitrank: a list of the top 150 Twitterers

Track certain keywords on Twitter

See keyword behavior on Twitter with these sites

Tweet Beep: Find out who is talking about you or your website through certain keywords
Site volume: Enter five keywords and see their activity on Twitter
Tweet Volume: A more personalize version of Site Volume
Monitter: Monitor Twitter conversations on three keywords. Good for catching the latest news
Hashtags: Track a certain keyword on Twitter
Twemes: See twitter memes or tags for Twitter
Tweetchannel: Find out what people are talking about through certain keywords called channels.
Twitter Meter: Find the trends of certain keywords
Flaptor Trends: Compare the trends of three keywords on Twitter
Twitter Spectrum: Find out the dominant keywords via a tagcloud generated.
Serendipitwiterrous: Search for tweets of a certain person using certain keywords
Twittertroll: real-time Twitter search engine

Twitter Links

Work with lnks on Twitter

Twitter Buzz: See the most popular links on Twitter
Link Bunch: Share more than one link on Twitter
Tweetwire: Sorts out links posted on Twitter into news format
Twitterlinkr: Find out the latest links posted on Twitter
Twitturls: Find out the latest URLs posted on Twitter
Twitter Split: Change the way you post links by adding your domain on the beginning of the link

Track Tweets Across the Globe

What do you get when you mix maps with Twitter?

Twittearth: Watch as people from different parts of the world tweet.
Twitter Vision: Watch Twitter in real time and see the location of Twitter users
My Tweet Map: A high tech map that tracks the location of a person
GeoTwitterous: Track a person across the map
Twitter Map: Same with GeoTwitterous
Twitter Local: Find out Tweets about a certain locale
TwitSpy: Another way where you can track the location of tweets
Geo Twitter: Another twitter location tracking site
Mibazaar: Shows current posts as they are posted on maps
Twitter Atlas: Find the conversations at certain locations
Twitter Faces: Map + Faces

Enhance your Tweeting

Some tools to add elements to your tweeting

Twitter Keys: Brighten your tweets with little pictures
Twi8r: Translate shorthand text to English and the other way around for easy tweeting
Phweet: Phone + Tweet, talk to your twitter friends through this online phone

Create Reviews via Twitter

Who thought 140 character won’t make reviews?

Micro Reviews: Post reviews on Twitter
Notches: Submit reviews. A partner of Microreview
Louder Tweets: Have your reviews of certain products posted

Tweet Reading Tools

change how you read tweets

Twitter Digest: Read tweets digest-style
Tweet2tweet: Read the conversations between two people on twitter.
Twalala: Choose the tweets you wants to read. Mute people or mute topics that you don’t want to read

All About Followers and Following

Track your followers as well as your own following behavior

Tweet Wheel: Find out which of your friends know each other
Twitter Karma: Find out who is following and unfollowing you. Have a mass follow and unfollow tool.
Twitter Snooze: If you have noisy twitter friends, you can snooze them for a certain time so you won’t receive their tweets.
My Tweeple: Evaluate your followers through the number of dings (recommendations) they have from other Twitter users
Less Friends: Find out who unfollowed you using this tool
Qwitter: Receive the names of the people who unfollowed you via email.
Does Follow: Tells you if a certain follower is following a person or not
Twitterless: Receive a direct message when someone unfollows you
Twitter100: Find out the latest 100 posts of your followers
Twitterator: Follow a list of people all at once
Twitter Who: Invite lots of people in one go
Twitterlex: See your last 30 tweets along with your friends. Use on Mac.
What’s Up?: Find out what people are up to

Use Twitter on Your Site or Blog

Tools that can integrate Twitter to your site or blog

Add Tweets: Make Twitter Update Widgets for site or blog using javascript
Twitterfeed: Post your blog to Twitter through your RSS feed
Feed Tweeter: integrate Twitter with Plurk, your blog and delicious
Twitter Counter: Display your follower count on your site or blog.
Twit This: Add this option so people can easily tweet information from your site or blog
Twitter Tools: A wordpress plugin that lets you integrate Twitter with your blog. You can send your updates to your blog as well as create tweets directly from your blog
Twitter for Wordpress: displays latest tweets on your blog
Loudtwitter: Ships your tweets to your blog
Twitter Sharts: ‘Shart’ your twitter status anywhere within your wordpress blog posts or pages
Twitt Twoo: plugin that will allow you to update your Twitter status right from your blog’s sidebar.
Twitter Updater: automatically sends a Twitter status update to your Twitter account when you create, publish, or edit your WordPress post
Twitter Wordpress Sidebar Widget: a wordpress widget where you can send your tweets to your blog
WordTwit: a plugin that utilizes the Twitter API to automatically push a post to your Twitter account when it is first published.
Comment Twitter SMS Notification: plug in to be notified by SMS when a user post a new comment on your blog.
Stammy’s RSS To Twitter: Not too many people have access to a Ruby-enabled server so the author decided to make a simple PHP script to get the job done.
PingTwitter: automatically update your Twitter Account when you publish a new blog post

Update Twitter with other Social Networking Sites

Post to different social networking sites at once

Ping.fm: Update twitter along with other sites like Multiply, Pownce, Plurk, tumblr and others.
Hello.txt: Same as ping.fm but with added services
Moodblast: A client which you can download. It does pretty much the same as ping.fm

Twitter and your Favorite Websites

Integrate Twitter with other websites

Twibler: Update Twitter with your current ebay listings
Twizon: Twitter meets Amazon
iTwitter: iGoogle gadget that have ping.fm, twitter videos, twitter news, twitter tips, twitter tools and more.
Be Twittered: iGoogle app that automatically updates every 3 minutes
Twitter Facebook App: Integrate Twitter with Facebook
Friendfeed Twitter client: Update Twitter through Friendfeed
Twitku: Twitter + Jaiku
Buy Later: Receive tweets when an item comes back in stock at Amazon
Twitter Yedda: integrate Twitter with your Yedda account
Twitget: gadget for Windows Live. Displays your tweets
Twitter Planet: Windows Live gadget that features the public timeline on the planet earth
Twitt: Import links on your tweets to delicious
Twitter Viddler: Integrate Twitter with your Viddler account
Drupal on Twitter: This module provides twitter notification for new posts. Each user can use their own twitter account to post updates too, as well as have a custom format string.
Googlereader Twitter Script: Add a Twitter button to your Google Reader
Twitter King Widget: Widget for Netvibes
Your Minis: Twitter widget for yourminis website

Twitter for Groups

Effective when you want to only talk to a particular group

Group Tweet: Tweet with only a particular group of people
Live Twitting: Host Conferences or conduct interviews on twitter and record it in an organized fashion
Crowd Status: Find out the status of a certain group of people on Twitter
Twitter Groups: Tag your followers into different groups

Twitter as an organizer

Remind yourself of certain activities you have to do

Timer: Set an alarm for things you have to do
Retweet Me: A reminder tool that sends a DM on your scheduled activities.
Remember the Milk: Manage tasks on Twitter as well as set notifications for yourself
Twittercal: Integrate your Google Calendar with Twitter
My Chores: Track your chores
Planypus: Make plans and export them to Twitter
Server Mojo: Monitor your server with Twitter

Schedule your Tweets

Auto-tools to schedule tweets. Use wisely. Do not use for spam

Tweet Later: Schedule tweets, auto-follow and auto-welcome people
Twittertise: Schedule your tweets. Very useful when you are advertising.
Tweet Ahead: Schedule your tweets on Mac
Twit Response: Imagine Twitter + Autoresponder. Send tweets automatically.

Find answers to your Questions

Think Yahoo Answers meet Twitter

Lazy Tweet: Find answers to your questions by posting “@lazyweb” or “@lazytweet”
Toanswer: Easily get answers to your questions by posting “@toask” and “@toanswer [question ID]“
At Answer Me: Another question tool
Twitter Answers: Another question site with a nice layout so you can easily get answers to your questions.

Polls on Twitter

Very useful for research

Straw Poll: Create and answer polls on Twitter
Twitter Polldaddy: Create a poll on polldaddy and tweet it
Poll Tweets: Participate in the latest Twitter poll
Twittpoll: Join some twitter polls and receive the results in 24 hours

Track Yourself Through Twitter Statistics

Check out your status on Twitter

Tweet Burner: Track the links that you post on Twitter
Twitter Grader: find out your twitter grade. Computed based on how complete your profile is as well as the number and influence of your followers.
Tweet Stats: Graph your tweet activity
Twinfluence: Measure your Twitter influence through tweets, reach of followers as well as second-order followers
Tweeple Twak: Track your friend gains and declines
Twit Graph: Graph your tweeting activity
Tweet 140: Track your direct message and tweet frequency
Twitter Ratio: Find out your friend to follower ratio.

Make Money with Twitter

Ways you can use your twitter account to earn money

Twittad: Place advertisements on your profile
Magpie: Advertise with 5 tweets and get paid

Handle Multiple Twitter Accounts

These tools will help you handle those accounts at a certain time. Useful when you have a company twitter profile.

Easy Tweets: Multiple account handling, scheduled tweets, overcoming errors, shorten URLs, add RSS
The Mattinator: Multiple accounts on Twitter

Graphic Twitter Resources

Resources where you can get backgrounds for your profile as well as icons to put in your blog

Twitter Backs: Free Twitter Backgrounds. Includes @problogger’s background.
Twitter Patterns: 50 design patterns you can easily use for your twitter background
Tweet Backs: Some twitter backgrounds you could use
Siah Design: free Twitter buttons you could use as well as animated ones.
Buttons: Follow me on twitter buttons
Twignature: Create your own twitter

Integrate Twitter with Files, Images and Videos

Upload anything to Twitter

Twitpic: Let you share photos on Twitter
Autopostr: Update your Twitter when you post a Flickr picture
Snaptweet: Share your Flickr photos on Twitter
Twixr: Allows you to share pictures on Twitter via your mobile phone
Visual Twitter: Answers “what are you doing?” with pictures.
Twitter Poster: A huge conglomeration of Twitter user images.
Twiddeo: Think Twitter updates + video
Twitplus: Make tweets with pictures, videos and files
Twittershare: Share pictures, music, video and other files on Twitter.
Twixxer: Share photos and videos on Twitter
Tweet Cube: Upload files to Twitter
Pikter: Post pictures on Twitter

Twitter and Email

Receive and send tweets via email

Twittermail: Update twitter via email
Twitter Reply: Receive your replies on your email
OuTwit: Update Twitter with your Microsoft Outlook
Vtwitter: Vtwitter allows Zimbra users to send messages (or sometimes called tweets) to their Twitter account directly from their Zimbra email.
mail2twitter: mail2twitter is a free service that allows you to post tweets through e-mail

Twitter and Music

Integrate twitter with your love for music

Twittytunes: Tweet what you’re listening, watching or reading regardless what player you are using.
Blip.fm: Listen to music and tweet it to Twitter
Wiiizzz: Lists the audio tracks on Twitter

Twitter Downtime Saviors

Tools that will save you when Twitter has its downtimes

Twit a Bit: The place to be when Twitter is down. Anyone can continue tweeting in this site.
Tweetake: Backup your twitter account
Twitter Safe: Another place where you can backup your account.
Hahlo: Another website where you can tweet

Twitter Spam Watchers

Fight twitter spam with these tools

Twitter Blacklist: Find out who’s blacklisted on Twitter
Twerp Scan: Find out who’s following too many people at a small span of time.
Twitspam: Report those spammers here

Twitter Messenger Applications

Integrate Twitter with your Messenger

TwitterIM: Integrate twitter with your MSN or ICQ Messenger
Yahoo Messenger Twitter Sync Plugin: Integrate twitter with your Yahoo Messenger
TwitterYM: Update your Twitter on Yahoo Messenger
Twessenger: Twitter tool for Windows Live Messenger
Twit4live: Update twitter via messenger as well as advertise the tweets of your friends.
TikiTwit: Integrate Twitter with iChat

Twitter Softwares and Widgets

Clients you can download to your desktop

Twitterific: A downloadable application which have multiple account support, auto refreshing mechanism, audio notification of new tweets and integration with AppleScript. Compatible with Mac OS X 10.4 or later
Mad Twitter: Twitterific for Windows
Tweet-r: An Air Application that differentiates itself from other downloadable twitter applications through its flawless drag-and-drop file uploading system.
Twidget: a downloadable application with all the features of twitter except that it auto refreshes.
Twhirl: popular software that can handle multiple accounts, URL shortening, crossposting to Pownce and Jaiku, Post images on Twitpic, and search tweets using twitter search and tweetscan.
Tweetdeck: Adobe AIR application that lets you view your replies and public tweets as well as group tweets at the same time
Twinja: another twitter client built on AIR
Snitter: another twitter client built on AIR
Pwytter: A standalone Twitter client
Teletwitter: Twitter client for Windows
Twitterlicious: Twitter for Windows that supports proxies, have a read-unread system and auto-refresh mechanism.
Twitter CLI: Tweet via a command line
BLT: Another tool to update Twitter on a command line
Twitteroo: Let you send tweets on your PC with URL shortening and sound notifications for tweets
Chirrup: A Japanese software which showcases your followers and accounts in other social networks
Twadget: Twitter tool for Windows Vista
Twitgit: Twitter widget for Mac users
Vim Twitter Client: A simple client by Vim
ZenTwitter: Update Twitter without opening a window
Twitux: Another simple Twitter client
Deskbar Twitter: Update Twitter on Ubuntu
Gtwitter: Update Twitter on Linux
Twit.el: update Twitter on Emacs
Spaz: open source desktop client for Mac, Windows and Linux
Tweeter: client that is Java-based and supports proxies. Inspired by Twitteroo
GTwitter: GTwitter is a Linux client for reading and posting to twitter.com web service.
Natsulion: Simple Twitter client for Mac
Twitterpod: TwitterPod can store logs to database and search Twitter logs quickly like Mail.app
Twitterpost: TwitterPost allows you to easily post to and read from your Twitter feed – plus a whole lot more
Twittereeze: SIMBL extension to add functionality to Twitterrific

Twitter with your Browser

And save yourself some energy

Twit Kit: Integrate Twitter with your Firefox browser. This plugin can work on Windows, Mac and Linux. You can also customize the look to fit your tastes.
Twitterfox: Find out the statuses of your friends on Twitter right on your Firefox browser
Shareaholic: Share webpages with your friends on Twitter. Can be integrated with your Firefox Browser
Twitbin: Receive and send tweets at the side of your Firefox browser
Firefox Search Plugin: Find out how you can post to Twitter right from your Firefox search bar
Twitterbar: Post to Twitter via the address bar
Tweetbar: A twitter sidebar for Firefox and Flock
Twippera: Twitter widget for Opera
Power Twitter: Twitter plugin for Firefox that have photo and video sharing capabilities.
Yoono: Firefox add-on that add different social networks to your browser
Twitzer: Firefox plugin that let you post more than 140 characters.
Twitterlights: Firefox addon that lets you Tweet any page you see.
Twitterbook: Post to twitter like Bookmarking
Twitterline: Displays your friend’s public timeline on your toolbar
Maxthon: This is a toolbar you can download so you can tweet via your browser

Twitter on your Mobile Phone

Twitter anywhere you like

Twitterfone: Update Twitter using Voice
Twitsay: Record Voice Messages on Twitter
Twitter for iphone: Self explanatory
Itwtr: Another Twitter client for iphones
Pocket Tweets: another twitter client for your iphone
Twittai: mobile phone software with retweeting capabilities
CCtwit: windows mobile twitter client written in c# leveraging the .net compact framework.
Twapper: send updates from your 30boxes calendar to your phone via Twitter.
Twittelator: Integrate your iphone with Twitter
Twitterberry: Integrate Twitter with your blackberry
Vlingo: Another tool to integrate your blackberry with Twitter
Email Twitter: Get your Tweets on any email-enabled mobile phone
iTweet: Twitter Site for your iphone
Qik: A tool that let you share videos via your phone.
Jargong: Twitter client for your phone that has Flickr and other social network integration
MoTwit: Application for Palm OS
Widsets: Get content without sending SMS
Moby Picture: Post to your blog or sites like Twitter on your mobile phone
Twixr: allows you to share pictures on Twitter via your mobile phone
Locify: Send twitter updates on your mobile phone along with GPS location
Fring: Post to Twitter + other sites using your mobile phone
Abiro Jitter: Abiro Jitter (Java Twitter) is an easy-to-use and fully-featured Twitter client for mobile phones
Jtwitter: Java application which you can install on your phone
Twidroid: twitter client for android mobile phones
Twitteresce: Twitteresce allows you to access your twitter feed using your mobile phone.
Twobile: Twitter client for users of Windows Mobile Pocket PCs
Tiny Twitter: Client for any Java enabled device (that’s a bunch & includes the CrackBerry) and any Windows Mobile Pocket PC or Smartphone
Twitter SpellCheck: Check your spelling while twittering on your mobile phone

Specialized Twitter Sites

From funny, useless to weird Twitter sites

Secret Tweet: Imagine PostSecret + Twitter. Tweet those secrets
Curse Bird: Find out who’s swearing on Twitter
Tweet What You Eat: Tweet what you’re eating at the moment
Foodfeed: same with “Tweet what you eat”
Xbox 360 Gamer Tag: Automatically update twitter with what you are playing at a certain moment
Twee60: Another site where you can update Xbox live activities on Twitter
@Trackthis: Track your packages via Twitter with this tool
Bkkeeper: share what you’re reading on Twitter
Commuter Feed: Share tweets on traffic and transit delays
Foamee: Tracks who you owe coffee or beer to
InnerTwitter: signals you through chimes where you have to let go of your thoughts.
Qwitter Tobacco: A twitter tool that helps you stop smoking
Post like a Pirate: Talk like a pirate on twitter
Roll the dice: Give you the power to roll a dice on twitter. Useful when you’re betting or playing games with your friends.
Twitter Me This: A contest where you can win $5 if you answer their question
Tweet gift: Send gifts to your friends.
Twaction: turns your tweets into actions
Xpenser: Track your expenses with twitter
Twithire: The place where you can tweet job postings
GasCalc: Tracks your gas usage on Twitter
Moonrise: Tell twitter how you feel
Deal Tagger: Shop and tell your Twitter friends
LOL feeds: Have your tweets on lolcat images
Textgasm: Tweet your secrets
Sad Statements: Twitter + Flickr with an emotional twist. Post those sad statements here
Twitter Nonsense: Daily Twitter Comic Strip
Xbox to Twitter app: only updating when the title being played changes, not showing popups and even a preview of what your twitter updates will look like once they are combined with your template.
Twitterbox: a Twitter Client for Second Life
Swotter: Reads books to Twitter
Twitterlit: Twitters the first line of books