Social Media Marketing
Digitl Capitl helps expand your organizations digital marketing strategies and plans through social media.
“Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.” (Wikipedia).
We focus on first developing clear objectives, then a strategy and finally an implementation plan. However, for social media marketing to be effective it must be authentic. Therefore, our process always concludes with teaching you and your organization how to effectively manage a social media strategy.
- Strategic brainstorming – we need all the actors together, first to educate and then to decide if this even the right course for you?
- Develop a monetization strategy- it doesn’t make sense if it doesn’t generate any income.
- Help set up a Blog and provide content collaboration
- Help you build a presence on social web sites on the big three:
And then analyze whether other social media tools make sense.
- Email marketing to your existing network (no spam!)
- Delicious – a tagging and tracking system to share sites and information with others
- FriendFeed - “is a real-time feed aggregator that consolidates the updates from social media and social networking websites, social bookmarking websites, blogs and micro-blogging updates, as well as any other type of RSS/ Atom feed. Users can use this stream of information to create customized feeds to share, as well as originate new posts-discussions, (and comment) with friend.” (wikipedia)
- Ning – Create your own social networking site on your own domain name
- digg.com – finding and recommending newsworthy items
Once complete, your organization will have all the tools and expertise in place to maintain and grow these marketing activities.
